Programs

TMA holds quarterly programs, supplemented by periodic webinars, roundtable discussions and social events. Our programs feature both industry peers and nationally-recognized authors and speakers. Past seminar topics have included: Straight from the Board – Corporate Board Members Tell What They Really Want from the CMO; LinkedIn for Businesses: Maximize Your Company’s LinkedIn Presence; and Digital Marketing Lessons Learned. TMA also draws nationally recognized authors and speakers, including: David Meerman Scott, The New Rules of Marketing and PR; Dan Solomon, Media Rules!; and Joe Mechlinski, Grow Regardless.

Join us for our next TMA virtual event, March 18th at 12:00pm ET!

Generative AI for Technology Marketing – What We Know and Where We Can Go
This time last year, executives across all departments and industries were apprehensive about the rise of generative artificial intelligence (AI), expressing concerns that technology would soon replace jobs. Since then, the overall corporate perspective has shifted to view generative AI as an efficient tool rather than all-out replacement. With this new perspective has come additional adoption of generative AI, driving the continuous emergence of new use cases across industries.
In this quarter’s Technology Marketing Alliance virtual event, we’ll reflect on the past year’s evolution of generative AI, both culturally and technologically, to highlight its overall impact on marketing. Brian Reed, head of marketing at App Dome and TMA founding board member, Geoff Livingston, principal analyst and founder of CognitivePath, and Nicole Leffer, CMO AI Advisor at A. Catalyst, will share their insights into successful use cases for the technology and raising considerations for the continuing development of generative AI.
We hope to see you there!