The entrepreneurial and the established. Big players and small upstarts. The D.C. region is home to every kind of company at every stage — technology, telecommunications, healthcare, bioscience…
PROGRAMS
TMA holds quarterly programs, supplemented by periodic webinars, roundtable discussions and social events. Our programs feature both industry peers and nationally-recognized authors and speakers…
MEMBERSHIP
The Technology Marketing Alliance is an invitation-only group of senior-level marketers from companies throughout the Washington, D.C. area. Membership is free, although there is a nominal cost for each event…
EVENT RECAPS
The “How” of Account-Based Marketing (ABM)
At the end of the day, marketers should be able to credit their account-based marketing (ABM) campaigns with measurable lifts in engagement, revenue, and retention. The how is wher
20 July, 2020
Making the Most of Analyst Engagments
Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, l
25 October, 2018
What the Board Expects From the CMO
As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company
16 February, 2018
