The entrepreneurial and the established. Big players and small upstarts. The D.C. region is home to every kind of company at every stage — technology, telecommunications, healthcare, bioscience…
PROGRAMS
TMA holds quarterly programs, supplemented by periodic webinars, roundtable discussions and social events. Our programs feature both industry peers and nationally-recognized authors and speakers…
MEMBERSHIP
The Technology Marketing Alliance is an invitation-only group of senior-level marketers from companies throughout the Washington, D.C. area. Membership is free, although there is a nominal cost for each event…
EVENT RECAPS
Customer Retention is the New Growth
The uncertainty surrounding COVID-19 this year has pushed businesses into uncharted territory, forcing many companies to face the difficult decision of where to cut spending. The l
01 October, 2020
Pivoting Marketing in 2020 Amidst a Global Pandemic
As the majority of the professional world entered the fourth month of working remotely in June 2020, it was no secret that employers and employees were continuing to ask the same q
17 August, 2020
The “How” of Account-Based Marketing (ABM)
At the end of the day, marketers should be able to credit their account-based marketing (ABM) campaigns with measurable lifts in engagement, revenue, and retention. The how is wher
20 July, 2020
