The definitive forum for Washington’s elite marketers
Connect with your peers, inspire new ideas, energize your mind.
The definitive forum for Washington’s elite marketers
About TMA
The entrepreneurial and the established. Big players and small upstarts. The D.C. region is home to every kind of company at every stage — technology, telecommunications, healthcare, bioscience, professional services, finance, publishing — along with the investment capital to back them up. What they have in common is the ongoing need to define their brands, understand what’s driving their customers and position their organizations to grow.
That’s why we founded the Technology Marketing Alliance: to give marketing decision makers a forum to exchange ideas, build relationships and gain (or regain) inspiration. From our launch in 2006, we’ve continued to evolve along with our membership. As an invitation-only group of top-level marketers, we want to create an environment where ideas can flourish.
We offer programs that feature both industry peers and nationally-recognized authors and speakers. Plus, interaction where members can discuss new methods and technologies or seek out resources. And the ability to form genuine connections with others who share your passion for doing great work.
Learn. Share. Connect. The Technology Marketing Alliance isn’t a networking group. It’s a community where everyone can gain new perspectives. Join us.
This Month’s Program
Our Technology Marketing Alliance (TMA) event last June had a provocative title: When will AI replace the marketing function? The webinar was well attended, and we received many requests to continue the conversation. Six months later, as we head into 2026, the more urgent–and more honest–question is this: what has AI already changed, what will it change over the next 12 months, and what does that mean for CMOs of B2B tech companies now?
This program was designed for CMOs at B2B technology companies who are navigating real pressure –delivering growth (often doing more with less), improving efficiency, and proving impact – all while sorting effective AI use cases from noise. Featuring perspectives from DC area CMOs and marketing leaders, the interactive discussion moved beyond the hype to focus on what is actually happening inside marketing organizations today.
This program explored:
Which parts of the marketing function are truly at risk—and which are becoming more valuable
How the marketing org chart is evolving in response to these changes
What marketing work is being automated today versus augmented
Where human judgment, trust, and narrative still matter most
How CMOs should approach AI adoption, governance, and experimentation going into 2026
Use cases that are actually working and what lessons can be learned
Thank you to all who joined and participated. Stay tuned for information about our Q2 webinar. Check out the full recording here: https://youtu.be/qTSFk1BbRZ4