In early April The Marketing Alliance (TMA) held its first event of 2016. The “hear from your peers” style event allowed for great conversation and sharing of ideas between industry professionals. In case you’ve never been, TMA events are well attended by some of the...
Software eats the world Data dominates all Nothing is immune These immortal words from Marc Andreessen, as related by Matt Howard, kicked off the most recent- and largest- TMA event to date. Matt, a two-time successful entrepreneur and current vice president of sales and marketing for Natural Insight, was...
Quick: what do you think your customers say about you when you’re not around? Is it good, or bad? That was a point that Bob London of London Ink made at The Marketing Alliance’s (TMA) recent fall event. He presented a session focused on how marketers...
The Marketing Alliance (TMA) held its second event of the year on March 20 with featured panelists Brian Reed (BoxTone, now Good Technology) and Derek Johnston (MobileAccess, now Corning MobileAccess ). The Hear From Your Peers style event had the two members sharing their experience...
We held our first event of 2015 at the end of January and what a great event it was. The “Hear From Your Peers” format featured Mike Morper, VP of Marketing for Notable Solutions (NSI), now Nuance, and Mike Lees, CMO for WealthEngine. The conversation...
The last TMA event for 2014 featured J Rollins from Optoro and Susan Ganeshan from Clarabridge discussing driving their organizations’ strategic marketing initiatives. J is the chief revenue officer and executive vice president of field operations at Optoro, a cloud-based technology company that helps retailers...
Nick Panayi, Director, Global Brand & Digital Marketing at CSC, was the featured speaker at the most recent Technology Marketing Alliance event. CSC is a $15 billion IT service provider with 80,000 employees. Over the last three years, Nick and his team have overhauled...
I serve as the chair for the Technology Marketing Alliance, a members-only, local technology group for senior marketers in the region. Every quarter we bring in amazing speakers to share best practices with our members, and we’ve heard from the likes of David Meerman Scott,...