Blog

The uncertainty surrounding COVID-19 this year has pushed businesses into uncharted territory, forcing many companies to face the difficult decision of where to cut spending. The likelihood of earning new business during a pandemic becomes much lower, and just like the companies needing to make...

At the end of the day, marketers should be able to credit their account-based marketing (ABM) campaigns with measurable lifts in engagement, revenue, and retention. The how is where it gets tricky, which is why the Technology Marketing Alliance (TMA) enlisted a few experts to...

Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...

As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company and the voice of the customer. But have you ever wondered exactly what...

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

The Marketing Alliance (TMA) held its July “Hear From Your Peers” event on Tuesday the 26th, featuring a presentation from technology executive Michele Perry. Michele is veteran of the tech community, serving as a board member for multiple DC-area companies. She has been involved in three...