Author: reqadm

Aligning Marketing with Customer Success Initiatives

March 28, 2022 Blog by reqadm

Aligning Marketing with Customer Success Initiatives When customer success teams and marketing teams aren’t aligned, clients may feel forgotten. During the March TMA roundtable, Chief Customer Officer, Toyan Espeut and Chief Marketing Officer, Allison Breeding from Apptio, a software company empowering businesses to connect their tech...

Aligning Marketing and HR to Support Recruitment and Retention

November 8, 2021 Blog by reqadm

Aligning Marketing and HR to Support Recruitment and Retention The relationship between marketing and human resource teams is vital to the success of a company. With so many ways for the two teams to collaborate, the most recent TMA roundtable sought to answer the questions of...