Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...
As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company and the voice of the customer. But have you ever wondered exactly what...
Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...
The final TMA event for 2016 was held at the start of November, and it was a great session to close out the year. Pam Casale, CEO of ASAP Marketing LLC, led a lively discussion about the new metrics for marketing. Specifically Pam talked about...
The Marketing Alliance (TMA) held its July “Hear From Your Peers” event on Tuesday the 26th, featuring a presentation from technology executive Michele Perry. Michele is veteran of the tech community, serving as a board member for multiple DC-area companies. She has been involved in three...
The Marketing Alliance (TMA) held its June “Hear From Your Peers” event on June 21, featuring a presentation from Triblio co-founder and CMO Jason Jue on how to boost demand with account-based marketing (ABM). In the past, ABM was thought of as a marketing strategy employed...
In early April The Marketing Alliance (TMA) held its first event of 2016. The “hear from your peers” style event allowed for great conversation and sharing of ideas between industry professionals. In case you’ve never been, TMA events are well attended by some of the...
Software eats the world Data dominates all Nothing is immune These immortal words from Marc Andreessen, as related by Matt Howard, kicked off the most recent- and largest- TMA event to date. Matt, a two-time successful entrepreneur and current vice president of sales and marketing for Natural Insight, was...
Quick: what do you think your customers say about you when you’re not around? Is it good, or bad? That was a point that Bob London of London Ink made at The Marketing Alliance’s (TMA) recent fall event. He presented a session focused on how marketers...
The Marketing Alliance (TMA) held its second event of the year on March 20 with featured panelists Brian Reed (BoxTone, now Good Technology) and Derek Johnston (MobileAccess, now Corning MobileAccess ). The Hear From Your Peers style event had the two members sharing their experience...